Twitter Meets Its Match… Ticket Brokers
With social networking being at the forefront of most marketing programs in todays world, different industries are testing the waters. Facebook, Myspace, Digg, LinkedIN, Del.icio.us and Twitter are all being used to promote companies and network with others. Industries that are leading forces in this field include more hip companies that have a youthful cliental base. But there exist companies who are breaking the age and industry barriers, companies like National Event Company (NECO).
NECO is a leader in the secondary ticket market and is growing more and more active in the social networking game. Being one of the first ticket brokers participating in this new, effective form of marketing, NECO is definitely a step ahead of the competition.
With an office full of characters, V.P. of New Business Development, Drew Gainor, thought of creating a form of an online reality show through the vine of Twitter. Twitter is a social networking tool with only one function that answers the question, What are you doing now?. With the ticket broker industrys reputation not consisting of technically savvy individuals, NECO is way ahead of the curve. Gainor got all the circus members to participate in the minute-to-minute endless conversation. With very consistent comedic bantering, the NECO Twitter page is essentially an online reality show (minus the video aspect).
Whether youre bored at work, surfing the web, or buying tickets online, the NECO Twitter page is sure to entertain. Not limiting themselves to comedy, the site also sheds some insider tips on ticket pricing and the market. National Event Company will remain at the front of the heard thanks to their new-age marketing techniques, and comedic approach to the ticket industry.
