Live Nation Update: Which Direction To Go?

With all the news surrounding ticketing companies like Live Nation and Ticketmaster, I’m starting to worry about the welfare of these companies. From the announcement of Live Nation departing from Ticketmaster’s ticketing services, LN has seemed to be falling in a downward spiral.

As LN launched their personal in-house ticket service, music fans across the nation grew eager as the monopoly that Ticketmaster controlled had been brought down. People believed that now with two large ticketing companies, the infuriating service and convenience fees would vanish and more fair prices would commence. However, both LN and TM are still charging these fees and disgruntled fans continue to poor on the criticism.

Now we’re almost a month into the New Year, and LN is taking a turn for the worse. From venues dropping LN as their chosen concert promoter, to ex-execs trading in their stock, hope for this company and the industry is looking grim. Yet, despite all these negative connotations surrounding Live Nation, they still are in the top two concert promoters and ticketing company in the country. This fact, may very well keep LN’s head above the surface of this very deep economic drought.

We’ll just have to wait and see what strategies Live Nation and Ticketmaster will come up with. Despite how simple and naive it may sound, getting rid of service and convenience fees will not only make your customers more inclined to complete the purchase, but will also give the your company the transparent image that all businesses are attempting to paint.