I am… Sasha Fierce - World Tour

The 10-time Grammy Award winner Beyonce, is set to take a world tour for the first time since her ’07 gigs. However this tour will be different than all of the mega-stars past, since she will not be touring as world famous Beyonce, but rather her alter ego Sasha Fierce. The “I am…” tour has confirmed four performances in late March that will take place in Canada and an April 1st show in Seattle. From here, Ms. Fierce will hit up Europe in late April to early June.

This tour will feature songs from Beyonce’s last album, “I am… Sasha Fierce” including radio hits Single Ladies, Halo, Diva and If I Were Boy. I have a feeling this tour is going to be HUGE and will really thrust Sasha Fierce into the spotlight. This new alter ego is an ingenious marketing scheme and with Beyonce owning the trademark, keep an eye out for Sasha Fierce in many different forms of media.