UFC Events More than Fight Night

One of the best things about MMA is the sport’s connection to the fans.  The big events like UFC 111 in Newark involve more than just the standout card on Saturday, March 27 at the Prudential Center.  Tickets to the fights have been sold out for weeks, but there are a variety of activities that fans can take part in, many of which include the headliners and other combatants.

Since MMA is still not sanctioned/legal in the state of New York, Newark and East Rutherford, N.J., are the closest thing to a New York City event that the UFC can get at this time.  So, to encompass NYC into UFC 111, the promotion has scheduled a press conference at Radio City Music Hall (Wednesday, March 24) and open workout at Peak Performance Strength and Conditioning Center (Thursday, March 25).  Fans can also catch the official Weigh-in at the Prudential Center on Friday at 4, with some autograph sessions scheduled beforehand.

It’s this unique connection to the fans that has helped the growth of the UFC tremendously.  For one of its biggest, most-highly-anticipated events, the organization has basically rolled out the red carpet for fans, with numerous events that have no admission charge.  This builds significant goodwill and strong buzz for the event and the promotion in a sport that has a strong, loyal base and is expanding slowly into the mainstream.