This week Wheaties unveiled its newest box cover athletes, winter sports stars Shaun White, Lindsey Vonn, and Seth Wescott.  For me, the Wheaties box and the Sports Illustrated cover hold the same cache — at any given time, it represents where our sports stars fit into the bigger picture of American...

One way to gauge if an entertainment entity has moved beyond its core fans to a larger, mainstream audience is to look at the products it licenses outside of the industry.  The broader and more complex the production and distribution chain, the less likely it is that a “niche” industry will...

While the Big East, Big Twelve, SEC and other major conferences get the lions share of attention, college basketball fans who love the game really love Championship Week.  That’s because game after game, teams from conferences like the America East, Patriot League and Big South know that their...